AI Voice Launch
- Apr 16
- 2 min read
Overview
Multi-location service businesses lose 30–100 calls per month to voicemail, peak-hour overflow, and after-hours gaps. For a 150-location network, that's potentially $15.75M in annualized recovered revenue sitting on the table.
When Cinch launched AI Voice — an always-on call assistant that answers, books, and routes inbound calls while feeding every conversation back into the CDXP — I owned the full go-to-market from the ground up. This was a Tier 1 major release under Cinch's GTM launch framework, requiring coordinated readiness across Product, Sales, Customer Success, and Marketing before a single asset went live.
Challenge
AI Voice entered a market where standalone answering services already existed. The challenge wasn't just explaining what the product does — it was making unmistakably clear why an AI call assistant built inside a Customer Data Experience Platform is a fundamentally different investment than a point solution. Every asset, from a cold prospect's first touchpoint to a CS onboarding call, needed to carry that distinction without requiring a Sales rep to explain it from scratch.
Approach
I developed and produced the complete AI Voice launch kit across four GTM layers:
Positioning & Sales
Authored the master GTM overview establishing the full value proposition, target customer profile, and messaging framework for 2026
Built tiered executive overviews with customized ROI models for Tier 1 (150-location networks), Tier 2 (50 locations), and Tier 4 (emerging 5-location brands) — each with annualized revenue recovery calculations scaled to network size
Produced the Champion Deck for internal buyers building executive buy-in, and the full Sales Deck covering AI Voice and Cinch Scheduler together
Wrote the industry research stat sheet anchoring the missed-call problem in third-party data — designed as both a conversation opener and a leave-behind
Competitive Intelligence
Created internal battlecards against Revmo AI and VoiceController, covering side-by-side feature comparisons, where Cinch wins decisively, objection-handling scripts, and deal motion frameworks
Established the consistent competitive through-line across both cards: AI Voice feeds a live CDXP — every call builds a customer relationship, not just a booking
Onboarding & Enablement
Wrote the four-step onboarding walkthrough script for the Cinch Storylane CS tour, guiding new customers from business setup through live dashboard
Developed the internal pricing and billing reference guide covering all three plan tiers, minute pooling, proration rules, mid-month change handling, and a full CS FAQ
Marketing & Customer Communications
Scripted and built the self-guided Storylane marketing tour for prospects — a show-don't-tell product experience walking through the full setup and live dashboard
Wrote the multi-touch customer email sequence for prospect nurture and existing customer adoption, including subject lines, body copy, and send-timing recommendations
Result
The AI Voice launch kit gave Sales, CS, and Marketing a unified, deployment-ready library at launch — enabling consistent messaging from first prospecting call through customer onboarding. The tiered ROI framework became a centerpiece of the sales conversation, translating a technical capability into a revenue recovery story prospects could immediately quantify for their own network.
Explore the Work
Click below to view the GTM Overview artifact.