Projects

I proposed and led the creation of The Loyalty Lab—a unified, multimedia content hub designed to bring all of Cinch’s educational, thought-leadership, and customer success content together in one place.

The series spotlights our internal experts and industry leaders, turning what used to be a one-time webinar into an evergreen library of knowledge and inspiration.

My role was to create the foundational brand and messaging strategy that would guide Syracuse’s internal marketing and creative teams through a large-scale website redesign and unified communications overhaul.

I entered the scene just in time for a total rebrand—one that would modernize Downeast’s visual identity, tone, and market positioning while honoring its long-standing reputation for approachable style and value.