01
Cinch’s multimedia content hub designed to unify educational resources, drive engagement, and elevate brand authority.
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Concepted, wrote, and launched Cinch’s first centralized content experience.
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Integrated podcasts, webinars, and case studies into a single hub.
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Increased engagement and created a scalable foundation for ongoing campaigns.
02
Cinch’s on-demand video podcast, turning expertise into accessible, story-driven episodes centered on customer loyalty.
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Developed the concept, episode strategy, and show format.
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Managed production, scripting, and visual branding.
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Produced ongoing episodes featuring Cinch experts and industry leaders.
03
Reimagined a beloved retail brand for 40 locations across the Intermountain West and e-commerce channels.
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Led brand messaging, tone of voice, and campaign strategy.
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Partnered across creative, merchandising, and digital teams.
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Unified the apparel and home divisions under one consistent identity.
04
Developed personas, messaging frameworks, and customer journeys for one of the nation’s leading universities.
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Conducted research and led cross-department stakeholder workshops.
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Built detailed personas and messaging matrices to guide campaigns.
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Delivered a scalable storytelling framework for internal marketing teams.
PORTFOLIO
Every project begins with a story—a challenge to solve, a message to clarify, or a new way to connect with an audience.
ABOUT
Hi, I’m Erica Miller—a content strategist and creative leader based in Utah. For more than a decade, I’ve helped brands find their voice, define their message, and build experiences that resonate. My work bridges the gap between brand identity and real business results—whether that means crafting a SaaS content hub, developing a podcast, or leading a multi-location rebrand.
TODAY: I’m the Senior AI Content Strategist at Cinch, where I oversee our brand voice, content ecosystem, and educational storytelling—including The Loyalty Lab and our on-demand podcast, Back for More. I also ghostwrite for our CEO on monthly thought-leadership articles for Street Fight magazine.
I build thoughtful content ecosystems that bring clarity to complex brands through purpose-drven storytelling.
I’m also the founder of Kismet Strategy, an independent content and brand consultancy I established in 2007. Through Kismet, I’ve partnered with both global and local business owners to bring their stories to life—from brand identity and editorial planning to full website execution.
Skills
These are the skills I rely on most—the through-line in every role, campaign, and brand story I’ve helped shape.
CONTENT STRATEGY & ECOSYSTEM DESIGN
95%
Brand messaging & voice development
85%
AI-DRIVEN CONTENT INNOVATION
95%
CROSS-FUNCTIONAL CREATIVE LEADERSHIP
85%
THOUGHT LEADERSHIP & GHOSTWRITING
80%
These skills aren’t just what I do — they’re how I think. I bring the same approach every time: clarity, empathy, and strategy that moves people to action.
CONTACT
I believe the best work happens in collaboration—where strategy sparks creativity and ideas evolve into something even better together.
