01
Cinch's flagship thought leadership and product education hub — designed to support awareness, adoption, and retention across the full customer lifecycle.
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Conceived, architected, and launched Cinch's first unified content experience, integrating blogs, case studies, podcasts, and guides under one hub.
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Built the content taxonomy, navigation structure, and SEO framework from scratch.
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Established the scalable content infrastructure that supported 418% inbound growth in Q4 2025.
02
End-to-end GTM launch for Cinch's AI Voice Call Assistant — from positioning and tiered sales tools to competitive battlecards, onboarding, and customer communications.
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Produced the complete launch kit: master GTM overview, tiered executive decks with ROI models, champion deck, sales deck, and industry research stat sheet.
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Developed internal competitive battlecards covering feature comparisons, objection handling, and deal motion frameworks.
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Built the Storylane marketing tour, customer email sequence, CS onboarding script, and internal pricing and billing reference guide.
03
Led the messaging strategy that repositioned Cinch as a category-defining Customer Data Experience Platform — driving record inbound demand and measurable pipeline growth.
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Architected the unified CDXP messaging framework across all demand channels, from first touch through late-stage sales conversations.
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Authored campaign and landing page narratives that contributed to a 418% increase in inbound demo requests.
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Doubled website conversion rate (1.23% → 2.55%) through messaging hierarchy, SEO strategy, and onsite conversion initiatives.
04
Developed the foundational brand and messaging strategy guiding Syracuse University through a large-scale website redesign and unified communications overhaul.
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Led stakeholder workshops across schools and departments to align voices without erasing individual identity.
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Built five core university personas, a competitive analysis, and a comprehensive messaging framework with brand pillars and tone guidelines.
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Delivered user journey maps and a messaging matrix adopted as the strategic foundation for Syracuse's internal teams and agency partners.
PORTFOLIO
Every project starts with a strategic problem: a product that needs a market, a message that needs clarity, or a launch that needs to land.
ABOUT
Hi, I'm Erica Miller — a product marketing leader and strategic storyteller based in Salt Lake City, Utah. For more than 15 years, I've helped B2B SaaS and consumer brands translate complex capabilities into clear narratives that align teams, accelerate growth, and drive measurable results.
Today I'm the Director of Product Marketing at Cinch, where I own the GTM launch framework, messaging architecture, and sales and CS enablement library — serving as the connective tissue between Product, Marketing, Sales, and Customer Success. I'm also a Pragmatic-certified PMM.
I'm the founder of Kismet Strategy, an independent brand and content consultancy I established in 2007, where I've partnered with clients across SaaS, hospitality, wellness, higher education, and consumer goods.
Skills
These are the capabilities I bring to every role — the strategic and executional through-line across 15+ years of brand, content, and product marketing work.
PRODUCT MARKETING & GTM STRATEGY
95%
MESSAGING ARCHITECTURE & POSITIONING
85%
SALES & CS ENABLEMENT
90%
AI-DRIVEN CONTENT & CAMPAIGN EXECUTION
90%
CROSS-FUNCTIONAL LEADERSHIP
85%
These aren't just skills — they're how I think. I bring the same discipline every time: start with the customer problem, build the narrative from there, and make sure every asset earns its place in the GTM motion.
CONTACT
Whether you're building a PMM function, launching a product, or looking for a strategic partner — I'd love to hear what you're working on.
